Estrategia de comercialización para el jitomate saladette.

Abstract

The present research was proposed to develop an improvement proposal in the commercialization strategy for saladette tomato, to the organization "Vivero Agroforestal Rubí S.P.R. of R.L. of C.V ". Which is located in the Municipality of Chilpancingo de los Bravo, state of Guerrero. Due to this company currently is onto various commercialization channels, so they have a commercialization strategy to move the product to the market, however, the company wants to know if the strategy they use is the optimal to introduce the tomato to the differente channels.